GIVING A LEAD served to introduce a criticism, none the less acute for being wholly without harshness. "I think," the Prince said, "this difficulty lies in the fact that as artists you have been devoting your time to the consideration of the abstract ideal, which is good in itself when you are considering only the individual client. You must give consideration to another, a greater and more important, ideal, designed and working for the great majority of our people, instead of studying the needs of the minority, which is ever dwindling." Next was introduced the note of personal appeal, which the Prince knew so well how to sound, varying its pitch, quality and stress according to the composition of his audience. He reminded this company of architects of his great concern for the masses of British people and for the improvement of their conditions of living. He told them that his visits to the distressed areas and the slums of great cities had impressed on him the absolute and urgent necessity for drastic demolition and rebuilding. He blamed the architects and builders of the nineteenth century for giving so little consideration to the housing of the great industrial groups. Those of the present day were presented with an opportunity. As a further development of his theme the Prince suggested that the opportunity should be extended "to the schools and buildings in which the masses are reared when they are children, and the hospitals in which they are treated when they are sick." The speech was ended in a characteristic way: "To-day we are not the race of individualists which we were in Victorian and Edwardian times. We are now living—mostly because of the results of the World War —in a world which is more collective in principle than individualistic. Wealth is more evenly distributed throughout the country than it has ever been, and the interest of professional men, in common with the interest of commercial men, is being more directed to a considera- tion of the mass of the people and their requirements, 123